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Recycled bottle and cap design
People Against DirtyEverything we do at Ecover is based on sustainability as a guiding principle. It was important to us to create a detergent that is mostly plant-based and fully biodegradable, but also helps clothes last longer by caring for them when washed. We continue this lifelong commitment to sustainability by redesigning our bottle to be made with 100% post-consumer-recycled PET, and a single-piece dosing cap that is made out of 100% recycled content, with 50% post-industrial and 50% post-consumer PP. The bottle is designed as a minimalist, transparent icon that is both easy to use, easy to refill and reuse, and ultimately easy to recycle again.
Date of Launch
2019
Development Time
13 - 24 months
Target Regions
Europe
Target Groups
Consumer / User