Doritos x Empirical Nacho Cheese Spirit
Alcoholic Beverage
In 2023, Doritos launched its “Try Another Angle” platform, focusing on bold activations. As part of this creative platform, Doritos introduced a Nacho Cheese–infused spirit to give a twist on the classic and set the internet ablaze. The Doritos Nacho Cheese flavor is iconic. It has made its way into a variety of products: dips, popcorn and more. In 2023, Doritos was looking for another unexpected use for Nacho Cheese. Coincidentally, flavor company Empirical came to Doritos with a new angle on its flagship flavor: a Nacho Cheese–infused spirit.
Date of Launch
2023
Development Time
Confidential
Target Regions
North America
Target Groups
Consumers / Users