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Website
DECATHLONThe world’s largest sports retailer, Decathlon, is now a digital-first brand with a platform that’s been redesigned to craft a cohesive user experience worthy of the inspired global sports brand. A goal of the redesign was to boost e-commerce conversion and bring their new brand positioning to life through their digital experiences. The new e-commerce platform also comes on the heels of a brand refresh by Wolff Olins, helping the company become known as a retailer of sporting goods and an innovator in sports.
Client / Manufacturer
Design

DECATHLON
Villeneuve d Ascq, FRWork & Co
Brooklyn, USAccenture Song
New York, NY, USDate of Launch
2024
Development Time
up to 12 Month
Target Regions
Europe
Target Groups
Consumers / Users