DATEV Design DNA
Cross-product design
DATEV Design DNA is a holistic design language for over 200 software products based on the brand’s strategy and values. It’s a vision that inspires and gives orientation by offering consistent rules, but leaving enough scope for contextual interpretation. Clear and easy-to-use UX and design principles make sure that every contact point with DATEV includes the essential features to communicate the core brand message and to shape positive user experiences: safe, reliable and developed for friends. DATEV Design DNA is designed to be used consistently across all products in an environment with numerous technical platforms, devices and ecosystems.
Date of Launch
2015
Development Time
up to 12 months
Target Regions
Europe, "Deutschland"
Target Groups
Consumer / User, Public Sector / Government, Wirtschaftsprüfer, Rechtsanwälte und deren Mandanten, "Steuerberater"