













Concrete HS Diffuser
Recycling diffuser
HS HWASUNGHwasung Industries, with construction as its core business, has rebranded to HS Hwasung, accompanied by a renewed CI (Corporate Identity) and visual system. This launching kit includes a diffuser object crafted from recycled concrete waste from construction sites. The kit comprises a diffuser object, volcanic rock, moss, and oil. To use, one should apply oil to the custom arrangement of volcanic rock and moss on the object. The fragrance, named "Bold," symbolizes "a bold new challenge under a new name," representing HS Hwasung’s signature scent.
Date of Launch
2024
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users, "Company vip Customer"