Coco Life Coconut Water
Packaging design
Founded by three young men to bring fresh air into traditional agriculture, Coco Life introduced a revolutionary product called Coco Easy to share the great taste experience with a packaging in a simple and elegant manner. Each coconut has its distinctive shape and size and continues to breathe and ripe even after harvest. Due to the demand of presenting the product in an attractive way and providing high functionality, Vetica chose the highly breathable and waterproof seal bag to protect the coconut while allowing consumers to check the freshness of the fruit. The kraft exterior, detailing Coco Life's philosophy – Simple, Natural and Fresh.
Date of Launch
2016
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia/Oceania, Europe, North America, South America
Target Groups
Consumer / User