Cookies and the protection of your data

We use cookies to improve the functionality of the website, to offer you a better website experience and to provide social media features. You give your consent by clicking on “Accept all Cookies” or as part of your individual settings. Please find detailed information on the use of cookies on this website in our Data Privacy Statement.

Functional Cookies

These cookies are necessary for the operation of the site and enable security-relevant functions. In addition, we determine whether you want to remain logged in and to make our services available to you when you change between this and other websites.

Statistical Cookies

These cookies are used for analyzing user behavior on our website with the aim of improving user navigation. All data collected is evaluated anonymously. Further information is available on our data protection site.

Marketing Cookies

These cookies are used to deliver relevant advertising or to limit how many times you see an ad. Marketing cookies can share that information with the advertiser (third-party cookies). The legal basis for the data processing is the consent of the user.

iF DESIGN AWARD
About the iF Design AwardiF JurySustainabilityBenefitsiF Design Award NightLifetime Achievement AwardFAQ
WINNERS & iF RANKING
iF Design Winners 2025All Winners since 1954iF Design RankingBrands & Creatives
STUDENT AWARD
Overview2024 WinnersJurorsBenefitsSponsorsFAQ
SOCIAL IMPACT PRIZE
OverviewJurorsWhat is Social Impact?Supported Projects since 2017Success StoriesFAQ
MAGAZINE
Latest ArticlesAll ArticlesiF NewsletterPodcastTrend Report

BACK TO RESULTS (0)

Cloud music Wine
Cloud music Wine
Cloud music Wine
Cloud music Wine
Cloud music Wine
Cloud music Wine
Cloud music Wine
Cloud music Wine
Cloud music Wine
Cloud music Wine
2024

Share:

Cloud music Wine

Wine package

NetEase (Hangzhou) Network Co., Ltd

The design concept for this wine bottle and packaging is to use emotional expressions from cloud (online) music audiences' comments to associate different flavors and emotional concepts with the wine, creating emotional resonance. The bottle cap is designed to resemble a vinyl record which also is the signature of the APP, while the bottle itself is slender and elegant, made of glass with a frosted gradient transparent effect. This design aims to attract music lovers and consumers who pursue unique, high-quality wines, and combine their emotional experiences with their wine-drinking experiences.

Client / Manufacturer
NetEase (Hangzhou) Network Co., Ltd

NetEase (Hangzhou) Network Co., Ltd

Hangzhou, CN
Design

Hangzhou Netease Yanxuan Trading Co., Ltd.

Hangzhou, CNHu Wan, Xu Qingqing, Shi Xiaoxia
Date of Launch
2022
Development Time
up to 6 Month
Target Regions
Asia
Target Groups
Consumers / Users

RELATED PROJECTS