Cloud Music Immersive Community Building
Music App
A visual iteration of “NetEase Cloud Music” with 200 million monthly active users.The original cloud music had problems such as weak immersion, insufficient emotional expression, and single form of interaction between users. Our visual design has helped open up a new opportunity for socializing via a music app, Building an industry benchmark artistically and creativity-wise. As the music content-driven virtual world has been created using quasi-realistic interaction techniques, Here we will see the mix of game, music and social elements to bring a high level of freedom and immersive-ness to the users.
Client / Manufacturer
Design
NetEase
Hangzhou, CNNetEase
Hangzhou, CNZENG RUI,XU JING,CHAI MEIHUI,YANG QIAN,ZHANG YU LING YUN,XU BIN,AN JIANG WEIDate of Launch
2022
Development Time
Confidential
Target Regions
Asia
Target Groups
Consumers / Users