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TV
Haier GroupThe design of the Casarte OLED Art TV aims to integrate the TV into the space in the form of a soft furnishing. I hides the TV inside the casing during non-use hours, and the casing is shown in a user-customized pattern that blends in with the home. The TV also has a music mode, which makes full use of its premium speaker system and also increases the usage of the TV, again bringing it closer to the user. The shell pattern can be customized, but also can choose the pattern made of secondary use of fabric and other materials.
Client / Manufacturer
Design

Haier Group
Qing Dao, CN
Haier Innovation Design Center
Qingdao, CNZhu Zixuan, Li Jing, Li Jianmei, Meng Xiangbo, Yang QiDate of Launch
2025
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users