Bring out your best - Sapphire

End-to-end experiential trade fair showcase

Our booth merges interior architecture with immersive functionality to highlight SAP products at the company’s largest customer fair. Semi-transparent walls offer glimpses into the dynamic interior, inviting exploration. A linear layout creates smooth visitor flow, maximizing engagement. On-site assembly of personalized key cards activates unique digital content for each attendee, crafting individualized experiences. Live demonstrations and software showcases provide practical insights, while digital elements—such as LED walls, 3D animations, and interactive displays—deliver a multi-sensory environment that resonates long after the visit.

Client / Manufacturer

SAP SE

Walldorf, DE

Design

Purple Digital Storytelling

Halfweg, NL

SAP SE

Walldorf, DE