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BMW - THE NEXT 100
BMW - THE NEXT 100
BMW - THE NEXT 100
BMW - THE NEXT 100
2017

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BMW - THE NEXT 100

Corporate book

BMW Group AG

With the publication of "THE NEXT 100," the BMW Group is marking its 100th anniversary by setting its sights on the future. The book presents a fascinating panorama of mobility and much more. The 520-page compiled book is divided into topic-specific chapters and considers the world and the ways it will change in the future. The book discusses the key themes of the future: energy, demographic change, globalization, digitization and mobility. What do these themes mean for the BMW Group as a company? Leading thinkers from the BMW Group and the fields of politics, business and science express their thoughts-along with artists, architects and other.

Client / Manufacturer
BMW Group AG

BMW Group AG

München, DE
Design
HOFFMANN UND CAMPE X

HOFFMANN UND CAMPE X

Hamburg, DE
ringzwei

ringzwei

Hamburg, DE
Date of Launch
2016
Development Time
up to 12 months
Target Regions
Europe, North America
Target Groups
Consumer / User, Trade / Industry, Public Sector / Government

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