Audi A5/S5
Mailing
"Just developed". Two photo folders made of cardboard, each with five of the latest Audi A5 and S5 contact prints on glossy paper. Folded into an accordion leaflet, the back pages inform readers of important facts regarding the sporty coupé in the style of a news ticker. The second phase of the mailing forms an endless accordion leaflet that illustrates a 24-hour day. During the day, the reader sees the shape, elegance and character of the Audi A5 out on a drive. Upon opening the perforation, the energetic Audi S5 comes to life. The arrival at dawn concludes the circle of a 24-hour "Vorsprung" (competitive edge).
Client / Manufacturer
Design
AUDI AG
Ingolstadt, DE