ARCHIVEAT

Brand Experience Design Development

Public Kitchen is a O2O platform for offering services to cooking experts and students such as applying for cooking classes, renting kitchen space, and selling products associated with recipe. As the DIY cooking culture and online environment has rapidly grown since the outbreak of COVID-19, we discovered a new demand from consumers and developed ARCHIVEAT for experiencing cooking without restrictions of time or space. ARCHIVEAT developed to meet consumer needs and market trends, delivers a consistent and unique identity from brand name to user experience based on its brand essence: Togetherness of the senses obtained through cooking.

Client / Manufacturer

Public Kitchen

Seoul, KR

Design

PlusX

Seoul, KRTyodi Hyojin Lee, Sunyong Kim, Jeeyoung Song, Hyemin Oh, Yoonseong Lee, Hwan Kim, Soyeon Lee, Seokjoon Kim