AntiFraudSolutions
AntiFraudSolutions
AntiFraudSolutions
AntiFraudSolutions
2008

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AntiFraudSolutions

Campaign against white-collar crime

Fraud encompasses all forms of modern white-collar crime. In response to this threat faced by many companies, PwC offers an extensive service package to prevent, detect, investigate and combat white-collar crime. The advertising campaign developed by Gingco.Net for these services was an antibody strategy: AntiFraudSolutions as a remedy for fraud. According to this strategic direction, all of the media featured a pharmaceutical look: Ads made to look like warnings, promotions designed to look like medications and brochures in the style of glossy pharma literature.

Client / Manufacturer

PricewaterhouseCoopers AG

Frankfurt a. M., DE
Design
Gingco.Net Zweite Werbeagentur GmbH & Co. KG

Gingco.Net Zweite Werbeagentur GmbH & Co. KG

Braunschweig, DE

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