adidas TERREX Munich Flagship Store

New flagship store & retail concept

In the heart of Munich, the adidas Terrex flagship aims to be the place of connection to the outdoors. Respect for the nature is perceived using natural, recycled, and recyclable materials. Connection to nature is amplified with the use of greenery and daylight in the store. The modular fixture system and bespoke communication tools are designed to support a shopping flow that invites to active product discovery. Inviting dwell and community spaces offer informative and engaging content on sustainability and product innovation. Concept design features many innovations supporting meaningful interaction between Brand and consumer.

Client / Manufacturer

adidas AG

Herzogenaurach, DE

Design

adidas - Retail concept design team

Herzogenaurach, DE

Checkland Kindleysides

London, GB

Quattrobi

Cornate d'Adda, IT

PNAT

Florence, IT