3sat TV Studios
3sat TV Studios
3sat TV Studios
3sat TV Studios
3sat TV Studios
3sat TV Studios
3sat TV Studios
3sat TV Studios
3sat TV Studios
3sat TV Studios
3sat TV Studios
3sat TV Studios
3sat TV Studios
3sat TV Studios
2017

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3sat TV Studios

TV studios

3sat ZDF

The project explores the connection between brand identity and built space and defines a design strategy that unites three different cultural and scientific TV magazines under the umbrella brand of the broadcast channel 3sat ZDF. The three set designs are based on the shows logos and graphic elements. They enable a seamless cross-fade from the on-air design to the opening shot of the show. The four elements oft he cultural news magazine "Kulturzeit" logo and the red circle of the science program "nano" are transferred into space, and the design of the talk show "scobel" is derived from the shows key visual, the Nautilus shell.

Date of Launch
2016
Development Time
13 - 24 months
Target Regions
Europe
Target Groups
"TV viewers"

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