Occhio: From a design brand to a lifestyle brand – development of the brand identity
As a premium luminaire manufacturer, Occhio has set itself the goal of becoming the most desirable brand in its segment. With its striking, iconic design, the latest collection holds the potential to sharpen the brand's profile as a brand shaper and increase its desirability. Digital sales and communication channels will be expanded, while the brand experience at the point of sale will be upgraded with a monobrand store concept. The communicative and visual appearance is further developed - from the reduced clarity of a German design brand to the emotional storytelling of a lifestyle brand.
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