Hangzhou Cultural Expo
The LOGO is a combination of the Chinese character "文" and the West Lake scenic area "Three Pools Reflecting the Moon". Taking the "stone tower" as the main body, highlighting the Hangzhou coordinates, anthropomorphizing the "wen", like a standing person, conveying the "people-oriented" concept. The stone tower with the word "文" stands on the lake surface, forming a circle with the reflection, implying cultural tolerance and collision. The main body shape diverges from the center circle, presenting the exhibition pattern of "one main body, multiple supplements, all people experience".
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